Gucci recently announced details of its 5th anniversary Gucci Campaign to Benefit UNICEF. As in the past, this year’s initiative centers around the holiday period promotion of an original collection of items designed by Gucci Creative Director Frida Giannini to be exclusively sold in over 200 Gucci stores worldwide and on Gucci.com.
For the 2009 Gucci Campaign to Benefit UNICEF, Frida Giannini has commissioned acclaimed author and illustrator Michael Roberts to create a sequel to his highly successful children’s book, Snowman in Paradise, which was published in 2004. The new book, titled Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com from November 16-December 31, 2009 with a retail price of USD $25. Gucci will donate 100% of the retail price of the book to UNICEF.
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